Paula Silver is president of Beyond The Box, a creative entertainment marketing and production company specializing in media that matters. Her latest breakthrough marketing success, My Big Fat Greek Wedding, grossed over $250 million and, joins a list of campaigns that have changed the rules of marketing. One-time President of Marketing for Columbia Studios, Paula Silver is a big picture-oriented creative executive with a reputation for conceptual thinking that brings out-of-the-box solutions to complex marketing, branding and packaging problems. Paula has more than 20 years of experience in developing and marketing motion pictures. At Disney she created the award-winning marketing campaign for Mr. Holland's Opus, which revitalized "grass roots" marketing for the industry and helped the movie become a $90 million box office success. Ms. Silver has worked closely with all the major Hollywood studios developing and executing the marketing campaigns for such major hits as: Kramer vs. Kramer, Alien, Tootsie, Ghostbusters, The Exorcist 3, The Big Chill, Gandhi, Jaws 3-D, Body Double, Body Heat, Dirty Dancing, and even renamed the motion picture Fatal Attraction. As President of Marketing and Publicity at Columbia Pictures Worldwide, Ms. Silver oversaw the development and implementation of marketing campaigns for over 18 major motion pictures a year including such hits as Boyz 'n the Hood, My Girl, Dracula, Prince of Tides and A League of Their Own, among others. We're delighted that Ms. Silver is bringing her expertise, vision and her history of successfully uniting the Hollywood community with socially conscious projects to Mythic Journeys.

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